is more social better social?

Companies who utilize multiple social media platforms are better able to connect with different kinds of users. Think of it like this: would you only send flyers to people who live on one street — or would you send them to everyone in town? The more accounts you have, the bigger audience you’re going to reach.

What's even more important than getting a larger audience is making them listen. Social media is all about being social -- so staying active is the best way to attract followers who are genuinely interested in your content. Posting quality content regularly (but not too much!), monitoring comments, and interacting with similar accounts will continuously strengthen your online presence. You'll notice that getting more engaged followers means getting more people to your website, which is exactly what you want.

Using more than one account is also a great way to boost your search engine ranking or SEO organically. This is because the more quality content you put out, the higher your website will rank as long as your utilizing proper keywords and hashtags. Potential customers will then have an easier time finding you online if you’re active on multiple social media platforms.

One thing you can’t forget is that each channel is different. Just because your content works on Instagram, doesn’t mean it will work on Facebook. At Guidelines, we know how to expertly navigate multiple social media platforms to get your message across to the right people.

So, do you want to get a bigger reach, more post engagement and higher SEO ranking? Contact Guidelines today to start building your online presence the better way.

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